Designer underwear brand Andrew Christian has been going from strength to strength over the last few years, and now the man behind the whole brand is getting to fulfil his biggest dream and opening up his very own boutique.

Located in West Hollywood, this new boutique has been two long months in planning by Andrew with everything from the store layout, to the color scheme, to the mannequins diving from the ceiling, to the cash register that doubles as a “bar” all having been designed by him.

Primarily selling the Andrew Christian brand, this isn’t however a one line store as Andrew has also “cherry-picked” various lines from other designers that compliment his own design philosophy to sold in the store, and in addition each month will see a different outfit styled by a famous face in the fashion or entertainment industry. The first being celebrity stylist Marcellas Reynolds from E! Entertainment’s “Perfect Catch” and Style Network’s “How So I Look”.

The new store has a soft opening today (Monday, May 24th at 11AM )with the official Grand Opening being on Saturday, May 29th at 11AM. Located at 8943 Santa Monica Blvd, West Hollywood, CA 90069, it’s not only worth attending but also keeping a close eye on Andrew’s Facebook and Twitter page as he will be sending out a secret word which will see the first 100 people knowing it through the door on May 29th getting an Andrew Christian Limited Edition canvas shoulder bag filled with surprises!

Oh and if one shop isn’t enough for you we hear on the underwear grapevine there’s two more to come this Summer….

Love Andrew Christian underwear but live a million and one miles away from West Hollywood? Don’t worry, you can now buy the complete collection online at the Andrew Christian online store.

1. Love Kills Slowly Wing Embroidered Shirt

Available in either a Black or White colour option, this men shirt comes with a lined collar for a great contrast look, as well as Silver / Grey embroidery to the bottom right of the front of the shirt, and a much larger “Love Kills Slowly” design to the back of the shirt that features the words “Ed Hardy tattoo” to the top and “Los Angeles” that covers the back of the shirt.

Available for $99.00 direct from Ed Hardy.

2. Chinese Dragon Foiled Embroidered Shirt

Also available in either Black or White, this mens Ed Hardy shirt has a much more fitted shape than the first and is also more casual thanks to a short sleeve design. Featuring contrast lining to the arm holes and collar, this shirt is a real attention grabber having been  covered in intricate embroidery on both the front and back, with the front featuring subtle embroidery outlining a dragon design with red detailing whilst the back is bolder with red “Ed Hardy for the world” writing at the top, alongside a silvery white dragon and chinese writing.

Available for $87.00 from Ed Hardy.

3. Ed Hardy Tiger Signature Shirt

Another short sleeve shirt, this time in either Navy Blue or Black, this option is far more subtle than the first two featuring large silver “Ed Hardy” embroidery across your shoulders and a tiger motif and more branding to the left chest area.

Available for $70.00 from Ed Hardy.

4. Alex Chain Link Plaid Shirt

Totally different from the previous three, this Ed Hardy shirt features the plaid check that is so hot at the moment, and if that wasn’t attention grabbing enough there’s also some interesting little design details which include rhine studs making up the Ed Hardy name to the back of the shirt, as well as a chain link logo to the front.

Available for $99.00 from Ed Hardy.

5. Ed Hardy White Rope Embroidery Shirt

Designed with a more rugged, urban feeling, this mens Ed Hardy shirt comes in Grey or Red and is cut in a relaxed utilitarian style. Featuring a subtle band across the left chest pocket, this men shirt features a white stencil style tiger on the back on top of a black and blue background with the words “Tattooed For Life” stenciled across the top.

Available for $87.00 at Ed Hardy.

Starting up as a golfwear specialist back in 1967 on the Scottish borders we’re pretty sure the founders of Lyle and Scott probably didn’t expect 20 years later that they were going to be label of choice for celebs and some of the stylish men on the streets.

However that is exactly what has happened, and it’s for darn good reason too. Experts in creating classic pieces with a up to date contemporary twist, this definitely is the go to brand for every day outfits with an added touch of style as the new Lyle and Scott polos collection shows.

Cut out of a 100% cotton fabric, these polos are definitely not your average $15 polo from the sports store. Tailored to hug your body and biceps with their longer length sleeves, whether you have it in the new Black, Pink, Blue or White colour version you can be sure they’re going to come with one added bonus – a whole lot of compliments on just how amazing you’re looking in it.

You can check out the whole Lyle and Scott collection online at My Wardrobe.

There are some companies out there that are just cool, funky and sexy without even trying and Aussiebum is definitely one such company. Fun, modern and stylish, this designer underwear brand makes you fall in love with it without it having to try, and we have to say it doesn’t hurt  that it’s also acompany full of some of the most gorgeous men on Earth!

And just when you thought it couldn’t get any sexier along came Matthew Wilson. Winner of Australia’s Hottest Tradie Competition, Matthew is not just a stunner ,but also good with his hands too….because he’s a carpenter (well what did you think we’re going to say…), and has become the face of the new ComfyFit range.

Designed to feel super comfy on, these might sound like they’re going to be boring undies but you know that Aussiebum won’t ever let that happen as these rather tasty shots of both the boxer briefs and briefs available in the collection show.

The new ComfyFit underwear range will be able to order online direct from Aussiebum.

1. Zoppini Carbon Fiber & Stainless Steel Band Ring

So we admit it, it’s not the catchiest name on the planet, but the good news is this ring definitely makes up for it in look. Designed from straight edged stainless steel, this ring has a gorgeously masculine, yet stylish feel about it and is definitely one to get all the guys checking out your hands thanks to an intriguing additon of a carbon fiber band running through through the central channel.

Available for $75.00 at Forzieri.

2. Tonino Lamborghini Brown Braided Leather Sterling Silver Band Ring

Seriously trying to remember some of the names of  these rings is as hard as trying to remember the coffee order for the office… Proving that the central channel is something of a trend in the fashion world, this Tonino Lamborghini ring, which is styled out of sterling silver, comes with a band of brown leather branding running through the middle and the letter L engraved into a central section for a gorgeous rugged look.

Available for $146.00 at Forzieri.

3. Zable Cubic Zirconia Stainless Steel Band Ring

Not into the central channel thing? Well don’t worry it’s nothing to be ashamed of. There’s a whole range of other looks to choose range, including this very industrial looking ring from Zable. Designed out of stainless steel with industrially styled screws paired with white cubic zirconia, this ring has the perfect balance of bling and utilitarian styling that we know you’re going to love.

Available for $68.00 at Forzieri.

4. Torrini 18K Yellow Gold Band Ring

After a simple mens gold ring but don’t want to be TOO simple? The Torrini Stripes ring could be the one you’re after. Designed out of 18K yellow gold, this slim band ring may look understated on first glance bur take a close look and you’ll discover the industrial chic that makes up the ring in the form deep handcrafted notched for a cog style effect.

Available for $1069.00 at Forzieri.

5. Forzieri Exclusives Vintage Setter Sterling Silver Ring

Styled in a vintage style, this Setter Sterling Silver Ring from Forzieri features a setter design and red garnet eyes that are sure to catch the light and the eye of the guys around you. Made in Italy, this is a gorgeous bit of design that’s definitely a million miles away from those simple bands you once had to choose between.

Available for $265.00 at Forzieri.

And that is no more obvious than in their new line of Obey t-shirts that include “The Never Trust Your Own Eyes Tee“, a white t-shirt that features an all seeing eye in red, black and white with the words “Never trust your own eyes – believe what you are told” – a rather clever bit of reverse psychology we think you’ll agree!

Other tees that are worth checking out are the “Adopt A Pet Tee“, perfect for you animal loving street art fans, this mens tee is guaranteed to pull on the heart strings with it’s print of a rather sad looking dog who just wants a family and home to love him. Featuring the word “ADOPT” in large print under the main image, the tag also features the words “Lead by Example – adoptapet.com”

Fighting back against all the propaganda that surrounds us these days is the Propaganda Fist Tee. Simple but effective this tee features the word “iiiOBEY!!!” to the top of the tee in black with a striking stencil type fist smashing down on the word “Propaganda”, a design which we think get the message across rather clearly don’t you think?

Last but not least in our picks has to be the Rose Girl Tee. Designed with a screen print of a rose covered girl this is a tee that’s about peace and love which we think you’ll agree there needs to be a whole lot more of in this world.

You can check out all of these Obey t-shirts alongside the rest of the range at the Karmaloop website.

The Nike Cooper Foamposite has had sneaker freaks dribbling since the moment they first spotted photos back in the middle of last yea, and there’s good reason for this dribbling.

Made up of a combination of black mesh fabric to the top of the shoe and a hard copper colour material to the sides, back and toe, thissneaker definitely going to get you noticed and it’s doesn’t just stop with how it looks on top. Turn this sexy beast upside down and you’ll see some pretty sweet design detailing, because instead of just having a black solid sole these come with a transparent ice style edging all the way round.

Formerly meant to be released last week, Nike released a statement saying the release had been delayed, but we’re pretty sure as soon as these hit the shelves they’re going to be flying straight back off, so if you don’t want to miss out on all the boys giving you and your new Nike Foamposites some very close attention we’d recommend keeping a very close eye on your local sneaker store.

We wrote about what the Shorty Awards were and who we thought you should vote for earlier this month, and to be honestwe thought we’d done a good job. That was until Aussiebum emailed us to mention they’d been nominated for one…. and it wasn’t by us.

So in a bid to get back in their good books, we hereby request that you make Aussiebum your nomination for the #brand award.

Why?

Well where to begin? The first thing you’ve got to love about Aussiebum is their attitude. Full of fun, this is a company that not only knows how to enjoy itself but are committed to doing all they can to make sure their products are sustainable and doing as little damage to the environment as possible (and that’s no more obvious than with their soon to be released Banana range that is made from….bananas!)

Then there’s the products themselves. Offering everything from basic briefs to Wonderjocks and Boosterjocks that will give your bits a rather impressive lift, Aussiebum has something for everyone, and it doesn’t just stop at underwear. There’s also swimwear, leisurewear, sportswear and loungewear on offer too, and they all have one thing in common – they’re all seriously sexy.

And if that wasn’t all enough then their super cool advertising campaigns featuring some of the hottest guys you’ll ever see surely makes them worth at least one vote.

To nominate Aussiebum all you need to do is tweet the following adding your own reason:

If there’s one mens underwear brand that’s as fun as it is sexy then it’s Aussiebum, with their sleek figure hugging styling and cheeky designs, and we have to say it doesn’t get much cheekier than their newly released Valentines Day advert that sees some cute bunnies doing what we suppose they do best..

And if you should wonder what these undies looks like on, well we’ve managed to grab you some behind the scenes photos from the latest photoshoot, and we think you’ll agree they’re probably the best bit of office wear you’ve ever seen… well if you’re spectating that is….

The new Aussiebum range is available to buy in select stores as well as direct from the Aussiebum website.

Supra Karmaloop Exclusive Skytop Sneaker

If you’re after some sneakers that are 100% going to guarantee you get all attention on you then these Karmaloop exclusive Supras are the ones for you.

Styled in bright yellow patent leather upper with perforated leather tongue, side panels and perforated detailing to the toes, these sneakers are more than eye-catching already, but don’t think that means Supra are finished because they’re not. Using black wax laces for contrast, these sneakers all comes with a full black fabric interior, black enamel Supra crown logo to the heel loop and a white and black edged vulcanized sole that’s just as yellow to the base as the rest of the shoe.

Available as a limited edition item, these are definitely collectors items of the future, and currently retailing for $120.00 at Karmaloop.

Supra Muska Skytop Sneaker

Love the style of the Karmaloop Skytop but not so keen on the super bright colouring? The Muska Skytop is likely to be far more up your street.

Styled in a Croc Suede, this sneaker does away with the bright yellow patent leather and replaces it instead with a black suede that appears to the heel, sides, tongue and toe box panels. Add to this the croc-skin pattern leather additions to the side and heel panels and you’ve got a shoe made in a very similar style as the Karmaloop, but a million miles apart in terms of look.

Available for $90.00.

Distressed Black / Gold Supra NS Sneakers

Coming in somewhere between the subtlety of the Supra Muska and the outrageously bright Karmaloop exclusive is the Black / Gold version of the Supra NS.

Styled in a distressed black leather that gives the shoe a cut vintage look, Supra have made sure it’s not missed by then contrasting it with gold metallic details that not only edge the side panels but also loop round the back to give some eyecatching detail to the heel of the shoe.

Finished off with a red rubber vulcanised sole and black enamel logo detail to the heel loop, this sneaker usually retails for $160.00, but at the time of writing was available for a bargain $91.95.

Supra Green/Black/ Red Muska Skytop

If the black Muska had you going BOOOORING then this attention grabbing Green, Black and Red version should put a smile on your face.

Designed with a predominantly patent leather upper, these Supras are anything like dull with the sides of the shoes featuring green crocodile leather panels, the tongue, toe and heel panels are being black, and to the back of the Supra there is both a red and gold patent leather upper ankle panel.

And they’re not just a good looking pair of sneakers. Designed with high memory polyurethane insoles and the SupraFoam midsole these shoes offer great resistance against the impact of your foot on the ground, whilst also providing great flexibility at the same time.

Usually $136.00, these Supras are currently reduced to $79.95 at Karmaloop.

Supra TK Society Sneaker

A new shoe to the Supra collection, this shoe is the debut signature sneaker from Terry Kennedy.

Styled totally in back, the shoes comes with a smooth leather upper with perforated detailing to the leather side, instep, heel, toes and even the tongue panels. To the front there is a double fastening method with a lace system hidden under two oversized velcro straps, and inside it’s a 100% black fabric interior.

Finished off with the TK signature logo on the back of the heel, these toe reinforced skate shoes might be subtle up top, but definitely aren’t down below where Terry Kennedy has decided to go with a bold gum sole.

Available for $140.00.